Just by observing which of your posts get more likes, reactions and comments, you are able to know how to get and maintain the attention of your customers as well as where to invest more

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Virality is one of the most helpful tools people can utilise to connect with their consumers in order to achieve that goal


To go viral means that there is something that has spread quickly, widely or is popularised across social media. A prime example of virality is Tik Tok star Charlie D’amelio. A 15 year old Tik Toker who has just gained 44 million followers on the popular social media platform.