I want to explore the topic of influencer marketing which has boomed with the growth of digital platforms — 93% of marketers practice influencer marketing and ~67% plan to increase their influencer marketing budget in 2021

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There are no set guideline and rules set for influencers and this leads to no consequences to their actions. Their influence can change society for the worse – especially with the trust that people put into these digital influencers. There are agreements that take place between the influencer such as non-disclosure agreements, brand services agreement, data protection agreements etc. However, there is not a official legal accountability to the users/followers of the digital platforms Users need to think more critically about what is being posted and the authenticity of it.

https://isys6621.com/2021/10/19/are-you-easily-influenced

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