Tag: influence

Equality of Opportunity Rule

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Anybody can potentially be a voice to listen to, but then when they open their mouth — if they sound like a dumbass then maybe we shouldn’t keep giving them a platform. And maybe it’s just that simple and it’s not about shutting them up or taking away their free speech, it’s simply the marketplace. The marketplace should not reward… if the marketplace doesn’t reward that, that person hasn’t been punished, they’ve simply been told they have to face reality.

Alana Newhouse (WiW 222: “The Truth About America’s Decline”, 35:55 – 36:27 [ https://www.phetasy.com/p/walk-ins-welcome-342 ] )

I want to explore the topic of influencer marketing which has boomed with the growth of digital platforms — 93% of marketers practice influencer marketing and ~67% plan to increase their influencer marketing budget in 2021

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There are no set guideline and rules set for influencers and this leads to no consequences to their actions. Their influence can change society for the worse – especially with the trust that people put into these digital influencers. There are agreements that take place between the influencer such as non-disclosure agreements, brand services agreement, data protection agreements etc. However, there is not a official legal accountability to the users/followers of the digital platforms Users need to think more critically about what is being posted and the authenticity of it.

https://isys6621.com/2021/10/19/are-you-easily-influenced