McDonald’s Popular Ad Design Explained

ads, Design, five principles, mcdonalds, reverse engineer, visual media


McDonalds are clever with their Ads. They always reel you in, making you want to buy chicken nuggets or a dollar item. Their ads are everywhere; on billboards, tv and social media. No matter where you go, you can see their M towering over buildings in every town, sometimes two. They want you to remember their ads and logo, and in doing so, they use five basic design principles: contrast, repetition, alignment, proximity and color.

Original Ad

real mcdonalds original

This ad is used as a cover picture on the McDonald’s official Facebook page. It is the first thing you see when you click on their page. This is their newest deal. This ad appeals to people who like the most they can get for the least amount of money. They have many options for you to look at and consider, and the colors used are designed to make you hungry.


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